Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model

The rapid growth of the domestic food delivery market has led to intense competition as use applications grown quickly. This study explored variables personal innovativeness, trust, perceived ease use, usefulness, and intention such by testing extended technology acceptance model (ETAM). By using Google Forms, data were collected from 10 May 2022 for a period two weeks Koreans who have experience mobile applications. A total 296 responses used test hypotheses. findings revealed that innovativeness had positive effect on use. Trust was found positively affect usefulness significantly influenced current research provides practical implications suggesting with deserves further consideration. It shown be key factor in increasing can help influence creation strategies enhance continuous usage.